Salesforce B2C Solution Architect's Handbook
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Salesforce B2C solution architecture focuses on delivering business-to-consumer experiences using Salesforce products. This capability, and the Salesforce B2C Solution Architect certification, is in high demand because it truly takes a unified viewpoint and a broad understanding to get the most out of your Salesforce investment. You need to know the capabilities of the Salesforce products at a technical level, how they integrate, what their data model is, and how they fit into a larger enterprise technology landscape.
As a B2C Solution Architect, you need business domain knowledge, as well as strong organizational and communication skills, combined with deep technical expertise in a variety of areas. Make no mistake, this is challenging to achieve, but the rewards for an organization that truly understands their customer and provides them with a seamless experience are great.
A properly designed Customer 360 solution spanning B2C Commerce Cloud, Marketing Cloud, and Service Cloud on the Salesforce Platform provides the foundation for a single view of the customer, unique insight, and transformational capabilities. Incorporating products such as Order Management, Salesforce CDP, and MuleSoft can build a richer experience, while products such as Sales Cloud, B2B Commerce, and Pardot can stretch into the B2B solution world.
Who this book is for
This book is primarily aimed at Salesforce technical audiences familiar with one or more of the products in the Customer 360 suite (especially B2C Commerce, Marketing Cloud, and Service Cloud). With this book, you'll learn more about the capabilities of the complementary products in the tool suite and expand your capabilities.
For enterprise architects looking to learn more about the Salesforce ecosystem of products or for technology leaders in B2C organizations, this book will provide a valuable reference to help cut through the noise and form a solution. Here, you will learn how these products fit into your overall enterprise technology strategy, including data and integration.
Finally, if you're evaluating Salesforce for your organization, this book will serve as a roadmap for what you'll need to achieve your goals and how it all fits together. We're focused on the architect's viewpoint; we don't get into code-level detail or administration tasks.