Tableau for Business Users

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Tableau for Business Users: Learn to Automate and Simplify Dashboards for Better Decision Making by Shankar Arul

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My goal with this book is to help business users learn how to use Tableau for data analytics and visualization. Business users have plenty of questions to answer to run their business effectively. Unfortunately, they do not possess the right tools or the skillset to query the data which holds the answers to these questions. Tableau for Business Users is geared towards “data novice” business users and will help you master Tableau by walking you through concrete examples and issues that you might face in your day-to-day work.


Over the course of the book, I’ll also distill the core of Tableau into a few concepts. From there, it’s just a matter of combining them in many different ways to build whatever data visualizations and analyses you need. Starting from the fundamentals of data, this book gently builds up the pace by introducing you to the crux of Tableau, the subtleties of authoring calculated fields, and Tableau calculations, all the way up to advanced functionalities such as level of detail calculations. I bring everything together in a chapter on dashboarding, helping you build actionable dashboards to effectively communicate your analysis and visualizations.


Data-driven decision-making is no longer a “nice to have” in today’s context, but an absolute must. This book will prepare you to tackle the challenges of big data and data analytics by helping you to master Tableau without getting bogged down in the technicalities of the tool. Excel, which is the go-to tool for any competent business professional, needs to be complemented by a data visualization tool such as Tableau to help effectively communicate and share your findings. This book will help you in this transition to the era of big data.


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