Beginning ASP.NET E-Commerce in C#: From Novice to Professional
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Welcome to Beginning ASP.NET E-Commerce in C#: From Novice to Professional!
This book is a practical, step-by-step ASP.NET and SQL Server tutorial that teaches you real-world development practices. Guiding you through every step of the design and build process, this tutorial will teach you how to create high-quality, full-featured, extensible e-commerce web sites.
Over the course of the book, you will develop the necessary skills to get your business up on the Web and available to a worldwide audience. In each chapter, you will implement and test new features of your e-commerce web site, and you will learn the theoretical foundations required to understand the implementation details. The features are presented in increasing complexity as you advance throughout the book, so that your journey will be as pleasant and painless as possible. By the end of the book, you’ll understand the concepts and have the knowledge to create your own powerful web sites.
Owners of previous editions of this book will find that a large part of it has been rewritten and many features have been added, as a result of the developments in the web development scene, and as a result of the extensive feedback we’ve received from the readers of the previous editions. Now you’ll find the book teaches you how to implement search engine optimization, how to implement product attributes, how to use SQL Server’s full-text searching, and many other exciting features.
The case study in this book is presented in three phases of development. The first phase focuses on getting the site up and running as quickly as possible, and at a low cost. Although not yet full-featured, at the conclusion of this phase your site will have a fully functional, searchable product catalog, and will be capable of accepting PayPal payments, enabling you to begin generating revenue immediately.
Phase 2 concentrates on increasing revenue by improving the shopping experience. In this phase, you’ll learn how to encourage customers to buy more by implementing a dynamic product recommendation mechanism. You’ll also implement your own custom shopping cart, replacing that provided by PayPal.
In the third phase, we’ll show you how to increase your profit margins by reducing costs through automating and streamlining order processing and administration, and by handling credit card transactions yourself. You’ll also learn how to integrate external functionality through web services (with a practical example of integrating Amazon.com products in your site), and improve your customer’s shopping experience by adding product review functionality.
We hope you’ll enjoy reading our book, and that you’ll find it useful and relevant to your development projects!